Advertising & Marketing

The Enduring Power of the Chips Theme Song: A Nostalgic Deep Dive

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The Enduring Power of the Chips Theme Song: A Nostalgic Deep Dive For generations, a catchy jingle has been intrinsically linked to the simple pleasure of enjoying a bag of potato chips. Whether it’s the crunch, the satisfying saltiness, or the sheer comfort food appeal, the experience is often amplified by the instantly recognizable melody … Read more

Unpacking the Viral Phenomenon: The Phenyx 2018 Coca-Cola Commercial and its Ithaca College Connection

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The Unexpected Viral Hit: The Phenyx 2018 Coca-Cola Commercial In the ever-evolving landscape of advertising, viral moments are rare and precious. One such moment occurred in 2018 with a Coca-Cola commercial featuring the Ithaca College student group, Phenyx. This seemingly simple commercial, featuring students enjoying Coca-Cola in various campus settings, unexpectedly captured the hearts and … Read more

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